Australian and New Zealand thoroughbred and standardbred racing industries now have a
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dedicated marketing platform to generate ownership enquiry leads.
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The brand, ownahorse.racing is a self-service online platform designed to provide both
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client and users a seamless experience, providing as much information as possible to help
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make informed decisions when investing into racing and breeding bloodstock.
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ownahorse.racing co-founder, Chris Monaghan says “We exist to help grow the ownership
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pool in Australia and New Zealand. We wanted to deliver a platform that allows an easy,
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professional conduit to generate potential sales enquiries. Allowing people to make informed
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judgements and then talk directly to the right person, cutting out all the difficult comparative
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research flicking between dozens of websites of varying formats and quality. Our platform
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provides all the variety and comparison you need in both Australia and New Zealand, across
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both TB and SB codes”.
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The platform is fully self-service allowing the lister to utilise imagery, video, audio,
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commentary and breeding detail to provide the enquirer with all the information they need to
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get involved in a racehorse or breeding prospect. The lister can also choose to deal directly
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with our account management team who will do all the uploading for you, providing speed to
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market in the competitive space of attracting owners. The platform offers both thoroughbred
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and standardbred horses allowing the audience to browse between both codes.
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ownahorse.racing is designed to be easy, convenient, and enjoyable, with all enquiries going
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directly to the lister. A strong social media presence, databases, SEO strategy and
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traditional marketing will drive site visitation and create lead generation for our clients.
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“It was important to us to provide the industry with a place to promote their own product and
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services, so a FREE industry/job listing is available to everyone who is involved in the
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industry” says Monaghan who has been a long-time owner and comes from a media and
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marketing background.
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“You will continue to see the platform positively evolve and become even more intuitive as
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we learn more about our audience. We are industry people; co-founder, Andrew Fitzgerald is
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widely regarded in the Harness industry where my experience in more across the
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thoroughbreds says Monaghan.
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An introductory offer is available to all industry at $99 per listing until 30 June 2021 ($145
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per listing from 1 July 2021). No commissions, flat listing fee only.
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“We hope you enjoy the platform and understand our intentions for the good of the sport, we
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look forward to working closely with the industry on both sides of the Tasman” says
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Monaghan
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Website: www.ownahorse.racing
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Facebook: @OwnAHorse.Racing
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Instagram: @ownahorse.racing
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Twitter: @OwnAHorse.Racing
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Support email: support@ownahorse.racing
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Chris Monaghan: +64 21 222 034 Email: chris@ownahorse.racing
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Andrew Fitzgerald: +64 27 367 8264 Email: andrew@ownahorse.racing
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For further comment please contact with Chris or Andrew.
